JL Pomeroy is an entrepreneur, media executive, producer, and strategist with 25 years of leadership experience in the luxury, media and entertainment technology sectors. She currently acts as the Chief Executive Officer of Husseini Group, a firm dedicated to financing and guiding ventures that embrace social justice and climate sustainability. She is expanding the firm’s remit to include funding films and series with a focus on the climate crisis, leveraging impact storytelling to inspire empathy and ignite action. Pomeroy is also the founder and principal of BehindTheLine Media.
Previously, Pomeroy was the Chief Marketing Officer of IMAX Corporation (NYSE: IMAX). She transformed the global marketing team at IMAX into a strategic and revenue-driving division and was instrumental in IMAX hitting $1 billion global box office gross revenue in 2018 for the first time in its history. She also launched a game-changing brand campaign across 80 countries and 1,500 locations and produced a first-of-its-kind IMAX Brand Film with diverse representation on and offscreen, now showing in front of all IMAX movies globally.
Earlier, Pomeroy served as CEO of JumpLine Group, a brand activation agency she founded in 2002, with offices in New York, Los Angeles, San Francisco and London. Forging partnerships between entertainment properties and brand clients, JumpLine is the executive producer behind all aspects of the Costume Designers Guild Awards, growing it into the industry’s largest non-televised awards show with 2.5 billion press impressions in 2020.
In 2011, she founded BehindTheLine Media, a production company specializing in premium unscripted content. There she developed and produced “Live From New York!”— a documentary about 40 years of Saturday Night Live that premiered on opening night at the Tribeca Film Festival and was sold to NBC. She continues to run the company and has several projects in various stages of development and production.
Pomeroy began her career at Cartier North America, where she spent a decade building a wholesale division as Vice President of Sales and Marketing. She also served as Publisher at Modern Luxury Media where she launched a high-end city magazine targeting luxury brand advertisers.
Pomeroy advocates for organizations and causes that support gender equality, climate restoration and arts education. She is a board member emeritus of Step Up Women’s Network, an active member of Visionary Women and TuesdayNights in Los Angeles, and an inaugural member of the Guggenheim Technology & Innovation Council in New York.